Geek The Beatles: LOVE’s Guitar Gently Weeps

Check out (much) more of Morphizm’s continuing series, Geek The Beatles.

The Beatles’ Apple Corps Ltd. has partnered with Cirque du Soleil to produce a new music video, premiering exclusively on Vevo, for “While My Guitar Gently Weeps” (LOVE Version).

This evocative video represents the re-staging of George Harrison’s iconic Beatles song especially for the 10th anniversary of The Beatles LOVE by Cirque du Soleil at The Mirage Hotel & Casino in Las Vegas.

Today’s video launch is accompanied by the landmark news that songs by The Beatles have been streamed more than one billion times within the six months since the band’s launch on streaming services worldwide.

Directed by Dandypunk, André Kasten and Leah Moyer, the video highlights new artistic and performance elements from the song’s LOVE show presentation. Throughout the video, Dandypunk’s hand-drawn illustrations connect LOVE’s performer, Eira Glover, with projected imagery in a series of ethereal settings. All effects were created using projection mapping and captured live, in-camera. No post production CGI was used.

The video honors the memory of Sir George Martin, The Beatles producer, and of George Harrison himself. Martin’s “While My Guitar Gently Weeps” (LOVE Version) string arrangement and recording session at Air Studios in 2006 were his final pieces of work in a legendary career that spanned more than five decades.

You can also look behind the scenes and see how the music was arranged and recorded for this version of “While My Guitar Gently Weeps”.

Let It Be’s Recombined Reality Programming

Geek The Beatles

John Lennon Sketchbook Officially Debuts Online

McCartney Talks Technoculture, Tape Loops, Digital Libraries

McCartney Brings Tomorrow Never Knows Back to the Future

John Lennon: Working Class Mythmaker