DJ Shadow’s Mighty Mountain Will Fall

DJ Shadow’s New Site Signals New Era of Creative Control

“Obviously, there are plenty of artists with digital-download stores, but Universal has never done this before,” DJ Shadow, otherwise known as San Francisco’s Josh Davis, told me by phone Monday ahead of the Tuesday relaunch of his website. “The store is basically a break-even proposition. But I want to take care of people from the moment they click on the site to the moment they leave. And now if you are a major-label artist, you can do it, too. We have all the contracts in place.”


DJ Shadow’s Rebooted Website, Music Could Rule

According to a recent heads-up posted on his official site, he’s going to be even busier in 2009 — especially on his official site. “We’re still a couple of months away from relaunch,” the San Francisco-based DJ gushed, “but when it happens … get ready for some shit. Forget everything you’ve ever thought about what a DJ Shadow site could or should consist of…. If we pull it off, I promise you, you’re going to be pleased.”


DJ Shadow Teams With Reebok to Hawk Shoes, Music

DJ SHADOW’S “WHAT Does Your Soul Look Like?” married instrumental hip-hop, psychedelia, cult classics like Altered States and Twin Peaks and much more. The four-part, sample-based epic provided watershed moments on Shadow’s 1996 debut, Endtroducing, and the ephemeral 1998 follow-up, Preemptive Strike. Now he’s using it to sell Reeboks.