Why is U.S. Energy Efficiency Stalling?

Why are more Americans relaxing energy efficiency? Maybe because they’re too comfortable setting their sights too low.

The venerable polltakers quizzed over 2,000 Americans for a week in February and found less of them are turning off lights, replacing appliances, going low-watt and taking shorter showers than in years past. They still constitute a majority over those who do no such things — 75 percent this year versus 79 percent last year and 82 percent in 2012 — but it is nevertheless a “diminishing” one.

Filtered by gender, women beat men in reducing hot water 46 percent to 33 percent, while men have taken more pains to seal inefficient floor gaps and buy smart TVs. Variations also occurred regionally, notably in the drought-ridden West, which installed way more low-flow showerheads than their less parched American compatriots in the East, Midwest and South. Yet still all of the Americans that Harris polled “would appear to have their wires crossed,” because 62 percent considered themselves literate in energy and efficiency, despite the fact that a paltry 11 percent of them have actually conducted an energy audit or evaluation.

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