Can Gamification Make a Dent in Your Home Energy Use?

Gamification — the use of games, badges, points, stars and any other play-like techniques to change individuals’ behaviors — is cool terminology. But despite its fuzzy logic, it continues to attract eyeballs and investment.

IDC Energy Insights’ recent study The Role of Gamification in Utilities’ Consumer Engagement predicts gamification apps, tool and services will pull in over $13 million in spending this year from utilities worldwide, which isn’t much. But IDC expects that investment to accelerate to $65 million by 2016, at which point it expects that 60 percent of what it calls “progressive worldwide energy retailers” will be using at least one gamified application.